Get an overall social strategy that emphasizes audience targeting, platform selection, A/B testing, creativity, content calendar creation, and simplicity. It focuses on tailoring content to various demographics, utilizing suitable platforms, testing content performance, repurposing successful posts, and utilizing free or low-cost creative tools. It also underscores the importance of consistency and authenticity in content creation, advising against the use of stock images and overly complex designs while advocating for concise messaging.

Key takeaways include:
– Audience Targeting
– Platform Selection
– A/B Testing
– Creativity and Resourcefulness
– Content Calendar
– Simplicity and Authenticity

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