Business Resources

Atlas of Rural and Small-Town America – Economic Research Service (ERS) – USDA

The Atlas of Rural and Small-Town America is a web tool that provides statistics by broad categories of socioeconomic factors.


  • People: Demographic data from the American Community Survey (ACS), including age, race and ethnicity, migration and immigration, education, household size, and family composition.

  • Jobs: Economic data from the Bureau of Labor Statistics and other sources, including information on employment trends, unemployment, and industrial composition of employment from the ACS.

  • County classifications: Categorical variables including the rural-urban continuum codes, economic dependence codes, persistent poverty, persistent child poverty, population loss, onshore oil/natural gas counties, and other ERS county typology codes.

  • Income: Data on median household income, per capita income, and poverty (including child poverty).

  • Veterans: Data on veterans, including service period, education, unemployment, income, and other demographic characteristics.

What can users do with the atlas?

  • View county-level maps for socioeconomic indicators.

  • View the entire country or zoom into specific regions, States, or county areas.

  • For any county, view a pop-up window showing data for the indicators in the broad category for that county, with the option to download the selection.

  • Print a version of the map or save the image in a graphics-file format that may be added to a document or presentation.

  • Download a spreadsheet or CSV files containing all the data items for all U.S. counties.

Services Provided

Business Planning

  • Demographic/Census Data (Specialty)

Libraries and Research Organizations

  • Business Research Resources (Specialty)
  • Demographic/Census Data (Specialty)


  • Demographics/Census Data (Specialty)