Business Resources

Choose Healthy Here – Nebraska Extension – University of Nebraska Lincoln

Choose Healthy Here retailer support program – Nebraska Extension partners with community members and local businesses to help increase access to fresh, affordable, nutritious foods while building community demand and providing nutrition education.


Choose Healthy Here uses research-based strategies to help stores buy, stock, and sell fresh nutritious foods. The program provides beautiful, eye-catching marketing designs, outreach, and in-store programming such as food demos, taste tests and store tours. We’ve worked with grocery stores, convenience stores and specialty/ethnic stores. Choose Healthy Here materials are in English and Spanish. This program is available in most areas that have Extension staff. Funding may be available for some stores and activities.

Services Provided

Business Planning

  • Market Plan Development


  • Student Marketing Projects
  • Advertising/Brochure Design

Office, Incubator, Accelerator, Laboratory, Kitchen and Meeting Space

  • Retail Space


  • Health and Safety Training

Product Development

  • Product Design and Development

Internship Programs and Student Services

  • Internship Program
  • Student Research Projects
  • Student Marketing Projects


  • One-on-One Counseling
  • Peer Mentoring
Contact Information
Vanessa Wielenga
1700 North 35th Street
119C Leverton Hall
Lincoln, NE 68503