Research says that for every $1 spent on E-Mail marketing, there is an average $44 return on investment. But to see a large return on investment, you need to understand the basics of email marketing.

In this webinar, marketing expert Patty Ross will teach you the basics of email marketing and techniques to help you create a compelling email design, choose the right platform, build a content calendar and much more. If you feel like your email efforts aren’t paying off, this workshop is for you.

You will learn:

• The 5 C’s of E-Mail Marketing Basics
• How to create a content calendar
• How to pick the email platform
• Anatomy of E-Mail design
• Best times and days to send E-Mails
• Why List Segmentation is important (case study provided)
• Basic Automation
• A/B Testing Tips

Live attendees will receive the slide deck and a link to this webinar recording