Enroll in this free 5-week online course to engage in an experiential learning process centered around customer discovery. The course is specifically designed to equip teams with the necessary skills to effectively design products and services that offer tangible benefits to customers. By participating in this course, teams will gain valuable insights that can be used to develop a focused commercialization strategy that facilitates the transition of technology from the lab to the marketplace.

The primary focus of the course is on improving communication with the customer ecosystem. Teams will be taught how to accurately represent the voice of the customer, which will provide investors and partners with an unbiased perspective on the strategies used for commercialization. Through a series of structured lectures and best practices, the course aims to support teams in their efforts to engage with customers in a meaningful way.

Participants in an I-Corps team should allocate roughly 8-10 hours weekly throughout the duration of the five-week program. Each team should include, at the very least, an entrepreneurial lead (EL) and a technical lead (TL).

For more information, contact [email protected]

SCHEDULE

• Friday, September 27, 9am – 11am CST
• Thursday, October 3, 9am – 12pm CST
• Friday, October 4, 9am – 12pm CST
• Friday, October 11, 9am – 12pm CST
• Friday, October 18, 9am – 12pm CST
• Friday, October 25, 9am – 12pm CST