“Brand Identity” discusses what makes a brand’s identity. Participants will gain an understanding of the importance of a strong brand identity in establishing a unique market presence and fostering customer loyalty. The course also provides insights into the critical aspects of choosing an effective business name and crafting impactful logos that resonate with target audiences, ensuring students are well-equipped to create a lasting and memorable brand image for their ventures. This class is taught by Kelly Ross, Executive Director of ECHO Collective.